Kentucky Fried Chicken, Kitchen Fresh Chicken, Kentucky Fried Chicken. Colonel, makeup your mind!
Thanks to a tip-off by Anonymous in an older post, I found out KFC have reverted back to their original acronym meaning. A visit to their website lately clearly shows that they are now Kentucky Fried Chicken and not Kitchen Fresh Chicken.
The new packaging retains the same red corporate color but got a new propaganda design. I see KFC, but not what it means. All I see are vaguely fade texts spamming the box like FRESH and CRISPY. Mmm subliminal messages...However fresh visits to the local Boulevard KFC lately does not show this move. At the back of the french fries box are only random confetti and patterns where the word Kitchen Fresh Chicken used to be. I'm kinda getting confused with their tactics. But if it's a re-rebranding they are aiming to get, it's just confusing a veteran consumer like me. Now which name should I use to explain to the younger generation should they ask what KFC stands for? Kung Foo Chow?
1 comment:
Just tell them to don't think too much and just eat the chicken cos whatever the slogan/logo/theme they gonna change/use, it's just another marketing technique hehe~
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